About
The story behind Faridani — a cultural fusion of Scandinavian minimalism and Persian maximalism.
Inspired in Stockholm in 2018 and brought to life in Sydney in 2022.
Founder and designer Bahar Faridani draws deeply from her Swedish upbringing and Persian heritage.
Faridani merges Scandinavian minimalism with Persian maximalism celebrating a cultural fusion of the founders backgrounds.
Our designs are defined by sculpted silhouettes, muted palettes, cinched waists, and timeless details that embody effortless femininity.
— Bahar Faridani
